Technology in corporate event planning has developed from a supplementary tool to a vital component. The pursuit of distinctive experiences for attendance of events necessitates seamless solutions that can digitize customer experiences, guarantee quick replies, and accommodate a range of preferences. Digital tools in event management are changing to satisfy the needs of the industry tandem with the changing trends in conferences and other events.
As per LinkedIn, 85% of companies hosted virtual events in the previous year, which is only anticipated to grow over time. Research also says that 24% of next corporate events will be hybrid and 40% will be virtual.
Technological Advancements Event Managers Has Welcomed
There have been several innovations in event management since the pandemic. Here are a few ground-breaking techniques that have been used in this industry, which enhances customer engagement –
Augmented and Virtual Reality
Augmented and virtual reality has created a genuine experience for corporate event attendees. With VR, people can explore the event in advance. This helps in planning for anything that is missing or creating a backup plan. On the other hand, AR in an event such as product launch and exhibitions encourages interactions and engages the senses. These technologies are taking events to a whole new level.
Live Streaming and Simulive
Simulive and live streaming are becoming essential tools for connecting people in various locations. Live streaming offers an opportunity to people, who cannot attend the event, experience it. On the other hand, simulive uses the proximity of live experience and upgraded quality of pre-recorded event content, which makes the participants feel like they are present at the event.
Gamification Kits
Introducing and using engaging and approachable games into event increases participant engagement and promotes meaningful relationships. These elements provide an entertaining diversion while also encouraging interactions and connections for the attendees and participants.
Corporates sectors have also included gamification in their training programs of course and why events should be left out. Event management companies in Dubai excels in making the event more engaging by using games and other tech kits that heightens their levels of satisfaction and helps them create enduringly favorable memories of the event.
Brand Event Apps
Today app developing companies have exceeded the expectations. They have made several brand event applications which offer all-inclusive event platforms with sophisticated features and scheduling capabilities. To be informed throughout the event, attendees can readily access session details, speaker bios, location maps, and real-time updates.
These applications also provide interactive elements that entice users to connect, exchange contact details, and participate in conversations or virtual meetings. These are helpful for brands as well, as they include all branding elements such as, messaging tone, color palette, font, and many more. Thus, ensuring your attendees will remember the event.
What Events Can be Benefited from Technological Advancements?
A vast range of event kinds, from conferences and trade exhibits to weddings and social gatherings, could be greatly improved by new technology. Conferences and trade exhibits in the business world can make use of technologies like data analytics for individualized insights, event apps for smooth communication, and virtual reality for immersive experiences.
Augmented reality can be used to provide interactive guest experiences at weddings, and event management software can simplify planning. Event technology can provide interactive entertainment, digital invitations, and efficient logistics for social gatherings ranging from private parties to community festivals. To put it simply, every event that seeks to maximize coordination, participation, and the overall experience of attendees may use the potential of emerging technology to produce unforgettable and significant experiences.
Contact the Best Event Management Company
Planning to organize a corporate event in Dubai? Well, why to wait? Mab Events Group help you organize an event that your attendees will remember for a long time.
